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ABOUT US Based in the depths of rugged coastal Victoria. Since year 7 at PSC - our mission was to capture as much footage as we possibly could. To raise the bar for our chosen sports and to make memories last forever. Back then, a film was published to a VHS Tape for presentation. Then years later to DVD. Both existing in physical form. When first holding a new film, it was always a moment to cherish. Remember the anticipation you would get when visiting the local Video Store? Each film had its own visual appearance. Colours, pictures and information - engaging the first stage of your journey. A new surf film would always be watched more than once, in many settings, often background to a night on the beers with your mates. As time has passed, film trended from physical to digital - which was parallel to the demise of film power. Film will always play a role in human life. And our mission since day one, will never change. Thanks to those that subscribed to us! Yours sincerely - IF. Ride what you love - Love what you ride. 

ABOUT US Based in the depths of rugged coastal Victoria. Since year 7 at PSC - our mission was to capture as much footage as we possibly could. To raise the bar for our chosen sports and to make memories last forever. Back then, a film was published to a VHS Tape for presentation. Then years later to DVD. Both existing in physical form. When first holding a new film, it was always a moment to cherish. Remember the anticipation you would get when visiting the local Video Store? Each film had its own visual appearance. Colours, pictures and information - engaging the first stage of your journey. A new surf film would always be watched more than once, in many settings, often background to a night on the beers with your mates. As time has passed, film trended from physical to digital - which was parallel to the demise of film power. Film will always play a role in human life. And our mission since day one, will never change. Thanks to those that subscribed to us! Yours sincerely - IF. Ride what you love - Love what you ride. 

ABOUT US Based in the depths of rugged coastal Victoria. Since year 7 at PSC - our mission was to capture as much footage as we possibly could. To raise the bar for our chosen sports and to make memories last forever. Back then, a film was published to a VHS Tape for presentation. Then years later to DVD. Both existing in physical form. When first holding a new film, it was always a moment to cherish. Remember the anticipation you would get when visiting the local Video Store? Each film had its own visual appearance. Colours, pictures and information - engaging the first stage of your journey. A new surf film would always be watched more than once, in many settings, often background to a night on the beers with your mates. As time has passed, film trended from physical to digital - which was parallel to the demise of film power. Film will always play a role in human life. And our mission since day one, will never change. Thanks to those that subscribed to us! Yours sincerely - IF. Ride what you love - Love what you ride.